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SK-II Unveils New US Campaign

...and opens pop-up shop in lower New York City.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble's Prestige luxury skincare line SK-II has rolled out a new global campaign in the US, one that it says is inspired by its commitment to empowering women with the promise of ageless skin and the confidence to shape their best destiny. The #ChangeDestiny campaign, which his the result of SK-II's latest comprehensive research on skin science, delivers proof that it's never too early or too late for women to take control of their destiny and achieve the beautiful...

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